To support writing up the cases using a shared terminology, the book makes use of a framework which the editors recommend the authors to consider when describing their case.
Digital technologies such as social media, big data, the Internet of things, mobile computing, and cloud computing are the drivers of digitalization. They significantly influence processes, products, services, and business models, e.g., by connecting machines, things, and individuals and by enabling new working, collaboration, and automation models.
Digital disruption is the innovative utilization of digital technologies to enable new business models. It embraces the change that occurs when digital technologies and business models affect the value proposition of organizations.
Digital business refers to the realization of new business models that are enabled by digital technologies and that disrupt the traditional business. It often results from the smart fusion of the physical and digital world. Data-driven services, smart products, product-service hybrids, and digital platforms are examples for new business opportunities in the digital age.
Digital transformation is the technology-induced change caused by the digital business. It embraces the necessary goal-oriented organizational, processual, and technological transformation necessary for organizations to succeed in the digital age.